The Big-Bet Recruiting Trends at the Top 10 Companies
It’s a dream of every recruiting executive to accurately predict the future direction of talent acquisition. Unfortunately, current recruiting-trends surveys (like LinkedIn’s annual Global Talent Trends report) can only reveal what the average firm is planning (because they are filled out by hundreds of average recruiters).
You don’t have to be a rocket scientist to realize that you would get a much more accurate and advanced picture of the future of TA if you knew the areas in which the top 10 elite companies (like Amazon, Salesforce, Facebook, and Alphabet) are currently making “big bet” investments.
If you knew their future direction, following their lead would make a lot of sense because these firms have such tremendous resources to invest in forecasting. You can safely assume that their directions will be more accurate than the assumptions made on your meager budget. In addition, knowing the TA investment areas of industry leaders will make it easier to remain competitive with them.
Fortunately, the authors of this article had the opportunity to survey the top 10 companies on LinkedIn’s Top Companies Where the US Wants to Work Now list.
Why the First Recruiting Big-Bets Survey of Elite Firms Was Created
After discovering the value of knowing where the vanguard of top firms was headed, we created what we eventually called “The Big Bets in Recruiting Survey” because it revealed the talent acquisition areas where the top firms were investing.
The survey went further and also revealed in which investment areas the top firms expected to have the highest business impacts. The key to getting an amazing 90% participation rate was promising each of the firms that their individual results would be kept anonymous. Knowing what the other top 10 firms were planning allowed individual firms in the group to understand where they stood compared to other elite companies.
A Snapshot Picture of the Results
The survey of the top ten elite firms revealed that at least one of the firms was investing in the following 10 areas. The big-bet investment areas listed below are ranked in descending order, with those with the highest expected business impacts appearing first.
Big-Bets Areas That Received at Least One No. 1 Ranking
The Weighted Votes in Each Big-Bet Area
This chart reveals the weighted votes (based on likely business impact) that were received by each of the big-bet areas:
Action Steps for Each of the Top 5 Ranked Big Bets
This section contains some recommended action steps for each of the top-five ranked big bets. It also covers some existing best practices.
Big Bet No. 1: Shifting to Data-Driven Recruiting
TA decisions are based on data and analytics that reveal what actions improve quality of hire and business results. Data focus areas generally include the best source, job matching, the impact of slow hiring, predictive hiring criteria, and factors that attract and sell top candidates.
Note: The Business Impact Recruiting factor received a 25% higher total rating than the No. 2 big bet. Also, one top firm in this group has already made the transition to being data-driven. So, the score for this area would actually be higher if that firm had assigned a weight to this factor.
Data-related Action Items to Consider
Best Practices in Data-Driven Recruiting
Big Bet No. 2: Business-Impact Recruiting
Focus recruiting resources so that they produce the maximum measurable direct impact on strategic business goals.
Business Impact-Related Action Items to Consider
Big Bet No. 3: The Application of AI/Machine Learning
A focus on the utilization of AI/machine learning (and to a lesser extent, AI) for improving processes in recruitment messaging, sourcing, screening, candidate assessment, and candidate selling.
AI-Related Action Items to Consider
Big Bet No. 4: Other Technology Applications Beyond AI
TA must become more effective and efficient by widely applying other technologies, including chatbots, automated interviews, video interviews, virtual-reality assessments, CRM, blockchain applications, and automated recruiting processes.
Other Technology Application Action Items to Consider
Big Bet No. 5: Pipeline Continuous Recruiting
Continually build a talent pool of the people who are already attracted to your firm for future openings to provide more time for building relationships, assessment, and to avoid rushed sourcing, which impacts candidate quality.
Talent Pipeline-Related Action Items to Consider
Big-Bet Directions for Those With Limited Resources
Obviously, many of the big-bet options are extremely expensive to execute, so if you’re looking for the lowest cost big-bet areas to invest in, here are some recommendations (the cheapest to implement listed first).
Final Thoughts
Technology is accelerating individual recruiter effectiveness. There is no doubt how AI/machine learning will shape the future; however, the next eighteen months will be dominated by data-driven decisions and business impact. These investments will separate average and elite recruiting departments by finding new, and better, ways to source, assess, and offer candidates.
It makes sense for recruiting leaders to take advantage of this once-in-a-career opportunity to know what the elite firms are actually investing in. It allows individual firms to develop a plan for minimizing the gap between your recruiting focus areas and those at their top talent competitors. Even if you’re just an ordinary recruiter who doesn’t like surprises, the results allow you to quickly see what’s on the horizon in our rapidly changing field.
If this article stimulated your thinking and provided you with actionable tips, please take a minute to follow and/or connect with Dr. John Sullivan on LinkedIn. As seen on ERE Media on 2/3/2020.
This article is co-written by Michael Cox.
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